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Progress: Start you intend with a fan fare, involve everyone. Check regularly in your progress, review this against your goals, benchmarks and objectives. Make adjustments as required. Declare your wins to everyone with congratulations. Plan for adjustments to satisfy your failures - announce this with encouragement.

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As soon as you have decided who is going to be visiting your site and how they will be sent there, it is time to plan. This is a critical stage and is often overlooked. Some believe that planning is just marketing roadmaps merely picking colors and naming pages, but it's much more than that.

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You have to market yourself! When people think of Bill Gates, they think of Microsoft. When people think of Sam Walton, they think of Wal-Mart. When people think of you, what DO they think about? Are you really clear what your intention is and where you want to go?